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Matomo is the leading free alternative to Google Analytics. It is used on more than 320,000 websites. With Matomo you can easily collect and visualize data from websites, apps and the internet. It can generate detailed reports of the visitors to your website. Which search engines and keywords they used, the language they speak, the most popular pages and much more.
So you don’t want to use Google Analytics, but do you want the same functionality? Then this is the best choice.